{"product_id":"viejito-plata-tequila-100-proof-750ml","title":"El Viejito Plata Tequila 100 Proof 750ml","description":"\u003cp\u003eEl Viejito Plata Tequila 100 Proof 750ml\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eViejito means \"little old one\" — and there's something deeply respectful about that name. A nod to tradition, to the old ways of making tequila before the category got polished, sweetened, and softened for mass appeal. Viejito Plata is a return to that roots-first philosophy, and at 100 proof, it arrives with the confidence to back it up.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is a blanco tequila the way blanco was meant to be — bottled straight from the still with no aging, no additives, and nothing to hide. Just pure Blue Weber agave, grown in the highlands of Jalisco, cooked, fermented, and distilled into a spirit that leads with raw agave character and finishes with a heat that reminds you exactly what you're drinking.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe extra proof isn't a gimmick. At 100 proof, the agave aromatics are amplified, the texture is richer, and the finish is longer. It cuts through cocktails with authority, holds its own on the rocks, and for the bold — it drinks remarkably well neat for those who respect a little fire with their flavor.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTasting Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eNose:\u003c\/strong\u003e Fresh agave, citrus zest, white pepper, and light herbal earthiness\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePalate:\u003c\/strong\u003e Full-bodied and bold — cooked agave, green citrus, mineral spice, and a warming alcohol presence\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Long, dry, and peppery with lingering agave sweetness and heat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"El Viejito","offers":[{"title":"Default Title","offer_id":52049097392429,"sku":"787440444020","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/0272\/3373\/files\/el-viejito-plata-tequila-100-proof-750ml-3948000.jpg?v=1778462829","url":"https:\/\/www.hiproof.com\/products\/viejito-plata-tequila-100-proof-750ml","provider":"Hi Proof","version":"1.0","type":"link"}